188BET: Wigan Warriors Fanzone

188BET are the main sponsors of Wigan Warriors and wanted to engage fans over and above the social media channels, which have proved to be very effective.

FANZONE
A site visit to The DW Stadium was arranged before the start of the 2017 new season, and various options presented themselves which allowed Adapt to form the basis a Fan Zone.
One of the key areas to focus on was the walkway from the main car park, which sees over 50% of all footfall to the stadium and it’s immediate surrounding area.

The creation of a branded walkway and welcome archway would act as a beacon for fans heading towards the stadium.

Once in the Fan Zone area it was key to create something engaging and give fans a reason to stay. A giant inflatable Fan HUB was created which would be used throughout the season and will house various activities from a Rugby Simulator challenge, Photographs taken with The Super League & World Champions Trophies presented in a souvenir folder to meet the Legends autographs /book signings and personalised photographs.

LED SCREEN
To enhance the Fan Zone experience Adapt hired a 70ft LED screen to show various content such previous games highlights, the players half time challenge footage, and even broadcasted a live U19 game that was taking place nearby.

Client188BET & Wigan WarriorsServicesEvent Management, Incentives, Marketing, Strategy/ConsultancyYear2016 to date.