Chester May Festival: Chester Cup & Chester Plate Day, 11th May 2018

The Chester Cup is one of the Racing calendars most prestige races. For the second year running Adapt were involved with the brand activation, event management and hospitality for the Cup day.

Brand Activation and Brand Awareness – Chester train station activity. 
Race goers had a nice surprise at Chester station where we had a PR team ready with free goodies including branded water and fans which were very well received as temperatures reached 70f.

On-Course – Customers had free branded binoculars getting them closer to the action plus the opportunity to have their memories captured with a free photo and souvenir frame.
LED Creation – Adapt Studios produced the LED perimeter animation for the stand out offer of 6 Places on The Chester Cup.
In addition, Adapt also supplied The LED perimeter for the inaugural Chester Plate which featured 5 Places.

Hospitality
 – Adapt looked after key clients, suppliers, guests and senior management in two private trackside chalets for the day and also arranged passes to the after race place to be the 1539 roof lounge and terrace which ensured an excellent day for all concerned.

Signage – Adapt Studios Designed and print production and Instalation was provided by our client Astra Signs The huge 29,000mm x 2,500mm Download The App On the famous Castle Bend was a standout over the three days of the festival.

Blimp – Adapt Designed and produced a 20ft by 8ft Blimp which flew over the famous course and where was there for everyone to see especially the ITV4 cameras.

Commemorative
 Tie – For the second year running Adapt designed and produced a silk tie featuring the Chester Racecourse crest The Chester Cup and the last 10 winner’s silks which was promoted via social media and given to all owners of the featured races.

ClientChester May FestivalServicesEvent Management, Incentives, Marketing, Printed Materials, LED Creation, Signage, Strategy/ConsultancyYear2018