KTN: The Knowledge Transfer Network

The Knowledge Transfer Network is a multi-disciplinary network of industry think-tanks funded by InnovateUK.

We were approached in 2015 to rebrand the network, in conjunction with Images&Co, London.

The brand Identity is based upon the visual rationalisation of communicative cells, each with the ability to connect in a multitude of ways. All layouts are based upon a square grid, derived from the main square icon, and the resulting Identity affords both formal application and a more creative execution when needed. Adapt created the core brand elements, including logo variations, colour palettes, printed ephemera, presentation templates and stage 1 brand guidelines in conjunction with Malcolm Garrett and Kasper De Graff.

The new brand was launched by Vince Cable in March 2015.

ClientKTN: The Knowledge Transfer NetworkServicesBrand Development, Copy-Writing, Printed MaterialsYear2015Linkwww.ktn-uk.co.uk